Overtracking is an alternative to Google Analytics designed to be both simple and powerful. Its main features include user-friendly analytics, session recordings, heatmaps, and an emphasis on privacy and data ownership.
Key Features and Benefits:
Privacy-Focused: With Overtracking, the user is the sole owner of their data. Unlike some other platforms, it doesn’t share or sell your data.
Compliance with Privacy Regulations: Overtracking ensures users are compliant with major privacy regulations. It also offers a zero-cookies mode, which means visitors won’t have to deal with cookie acceptance pop-ups.
Simple Yet Powerful: Designed for ease of use, Overtracking does not require extensive training. It merges simplicity with powerful analytics capabilities.
Cost-Effective: Overtracking is presented as an affordable solution in comparison to some competitors, catering to various budgets and needs.
24/7 Support: The Overtracking team, including Elsa, Julio, and Mario, offers dedicated support round-the-clock through multiple channels.
Comprehensive Features with One Subscription: Users get access to a suite of features like web metrics, heat maps, session recordings, and user events without the need for multiple tools or subscriptions.
Clean Interface: The platform emphasizes a clean and straightforward interface, ensuring users can easily interpret the analytics data.
Visitor Behavior Analysis: Users can track and understand the actions and paths of their website visitors while respecting their privacy.
Real-Time Analytics: Overtracking provides real-time data, enabling users to see immediate visitor patterns and behaviors.
Heatmaps: This feature allows users to visualize which areas of their web pages are most engaged with by their audience.
Session Recording: Users can view and replay visitor sessions to understand their journey, interactions, and areas of interest or confusion on the website.
Why Choose Overtracking Over Google Analytics:
Data Ownership and Privacy: Overtracking emphasizes the user's sole ownership and control over their data.
Regulatory Compliance: The platform ensures users won't face potential fines for non-compliance with privacy regulations.
Zero-Cookies Mode: Overtracking's zero-cookies option offers a smoother user experience for website visitors.
Simplicity: Overtracking is designed to be straightforward, reducing the learning curve for users.
Cost-Efficiency: The platform offers competitive pricing tailored to user needs.
Overtracking serves as a privacy-focused, user-friendly, and comprehensive analytics tool. It’s particularly suitable for those who prioritize data ownership, simplicity, and cost-effectiveness.